Many people believe email is something not modern enough. Email as a communication channel has long been with us, and the majority of people perceive it as something common, trivial, and therefore not engaging enough for marketing and promotion of products and services.
However, in reality, email was and remains to be one of the most popular, and most importantly, one of the most effective communication channels that many companies use for connection with customers. Moreover, electronic messages remain some of the most favorite channels for the users because they are unintrusive, and most providers make mailboxes super organized, convenient, and beautifully designed. As a result, users actually use their emails often.
The email remains efficient, and the people actually check it more often than once a week, because today the majority of accounts and services are connected to electronic mail address. Providers, on the other hand, believe their service is the most pervasive communication channel on the planet. Still, believe sending electronic mail is ineffective?
According to the recent statistics, each $1 invested into email marketing can potentially bring $38 of return, which is a very nice indicator that marketing is alive and developing. This is one of the most preferred channels of communication with services and sellers, so the potential customers believe using mailbox online is super convenient, and also safe.
Email is not a messenger, and only if the user is careless about their mail, the box turns into a dust bin. Otherwise, they are more organized than messengers’ threads, and it is easier to categorize and tag the messages.
The aspect of safety and security is also important. Since many accounts, profiles, and paid services are connected to an email address, service providers actually do everything possible to protect their databases, and eventually their customers, from security breaches and data leaks. The result of it is that most mailboxes are protected better than any messenger or chat.
All these features make email one of the best channels for communication of brand with a customer. The trend will develop further in the nearest future, and the experts believe this is a promising trend for small and medium businesses. So harness the power of electronic messages writing and marketing, and you will be able to get a decent return on your investment.