Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Modern digital marketing strategies have created blurred lines between advertising, public relations and sales. Businesses that focus primarily on strictly compartmentalized approaches, hard sales and rigid data-driven strategies lose traction. Consumers expect that companies earn a relationship with […]
What Will Digital-Video Advertising Look Like in 5 Years?
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Over the past few years, video has been perhaps the strongest driving force for the global digital-advertising industry. And while the niche future, undoubtedly, remains optimistic, online-video-ad trends in five years will definitely be at least somewhat […]
Here’s the Secret to Becoming a YouTube Millionaire
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. When I was young, I had dreams of being a big-time network TV host. I dove headfirst into broadcast, gathering a decade of experience as a video, social media, and brand strategist. But as time went […]
This Authentic Stock Photography Library Can Revolutionize Your Marketing
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Whether you have a creative side hustle or you’re looking for ways to make your business’s marketing materials stand out, you need great design assets. That means going beyond the typical white-background stock photo libraries to find images […]
7 Ways to Market Your Business for Maximum Profit
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. In today’s day and age, it is not enough to simply have high-quality products and services. You also need to have a strong marketing game so that you can set yourself apart from your competitors and […]
5 Ways to Build Trust Across the Digital Landscape
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Developing trust in business is critical for success. It’s easy to understand why this is so important. As consumers, we feel assured and confident in our purchases when we believe the brands that we choose to […]
What Businesses Need to Know about the Google Ad Changes for Data Privacy and Enhanced Conversions
Opinions expressed by Entrepreneur contributors are their own. Concerns about privacy, coupled with advertisers’ desire for information, present quite a quandary for Google. How have the powers that be at Google responded? Well, it’s complicated. In May of 2021, Google announced new privacy controls for users intended to let people determine who has access to their data. Users […]
5 Pinterest Marketing Strategies That Will Put You Ahead of the Competition
September 2, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. There are many online marketing strategies small businesses can use to get ahead of the competition. One strategy is Pinterest marketing, which leverages the popular social media platform that has become one of the most effective promotional sites on the internet.Even […]
7 Ways to Tweak Your Marketing & Sales Strategies for the New Economy
September 3, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Now that more economic stability and opening has occurred amid the ongoing health crisis, it’s a good time for entrepreneurs and CMOs to think about what’s changed. How do you reach your audience with effective marketing and sales strategies in this new […]
If You’re Not Approaching Your Brand This Way, You’re Losing Customers
September 2, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Branding is your organization’s fingerprint. It is unique to your business and helps you stand out in a crowded market. Successful branding encompasses both tangible and intangible characteristics.According to the Chartered Institute of Marketing (CIM), a company’s brand unites a “set […]